Around innovative activities (cinema, audiovisual, animation, video games...), PIXEL aims to create synergies between professionals with a European-scale business pole. This pole is built and developed by ICADE TERTIAL REGIONS in Villeurbanne, near Lyon (birthplace of cinema).
Under the direction of L.Anglade / Argos Media, Hélène Fournié was in charge of designing the logo, the graphic charter and the various communication supports for its inauguration.